The long distance travelled is deffo a factor. Let's be honest if you're willing to make the trip in the first place, chances are you're a cast iron Aviva and the type who'd still be banging their drum and rattling the bells on their Jester hats when they're 4-0 down and playing like cnuts. The type only too happy to queue for 20 minutes to pay £3.60 for a bottle of Kingston Press the most disgusting Cider that can be bought at Tesco in a bottle nearly twice the size for 99p, I kid you not.
Robbing bastards.