I think the relevant question now is "can anybody afford to be in the CCC?".
I read a Twitter exchange between David Conn and Matt Slater recently concerning the latest shambles engulfing Leeds United (how heartily sick of it all must their fans be?). Apparently, according to Conn, Leeds have been losing £1m per month recently. "It can't continue" was Conn's conclusion. "Why not?" said Slater. "Most of them are losing money at a similar rate. Look at Cardiff and Hull... They both lost £30m last season and they both got promoted".
The PL relegated teams are all shafted financially once the PL money is chopped (even with parachute payments). The teams promoted into the CCC can't compete financially (Bournemouth are losing millions this season) as we found to our cost.
So that's QPR, Leeds, Blackpool, Blackburn, Ipswich, Bolton, Brighton, Birmingham, Bournemouth all, to my certain knowledge, all probably unsustainably owing debts they are unlikely ever to be able to repay...
Maybe Brent is right? There's no way, financially, aiming to be a CCC club makes any sense at all. So why bother even trying?
And, please, don't have a go at me for lacking ambition or settling for mediocrity. I want us to be the best we can possibly be, and right now we are many miles off that, but the financial model that rules football, that football has chosen for itself!, is lunacy writ large. The deck is stacked in such a way that, apparently, NOBODY can make a go of it even when they are successful. It's utterly scandalous.