I always understood that the free bus thing was originally introduced as a way to get around traffic congestion, especially with the rejigging of the main car park which reduced it's capacity. Access roads have been a running sore with the council for a long time.
I guess the club has now come up with an elegant solution that doesn't cost anything... play crap football and the fans stay at home. Genius. And all the more room for the building trucks when they arrive on the scene.